Have you thought about where Social Media fits in your organisation or business? Ideally, it should work in harmony with your internal structure. Perhaps, further Social Media training and stakeholder engagement are required to make it effective.
If you’re starting out on a journey to Social Media harmony it is very important to set some benchmarks early on as part of your strategy. Think of it like tuning up your instrument ready for a performance. When you reach that place where the music is just flowing successfully how will you be able to understand how it’s resonating with your audience?